Optimisation insight
Moving budget toward high-efficiency formats could increase estimated reach.
OOH PLANNING LAB
Your OOH plan
Powered by Loud AI
Campaign settings
Your OOH plan
Advanced settings All-in budget · No format preference · Indicative pricing
Optional. Loud AI has already built a mix from your budget, goal, location and duration — these change how it is costed, not what is in it.
Does your budget include production?
Lean towards any format?
How cautious should the pricing be?
✦ Loud AI Insight
This is the best strategy for maximum reach.
Based on rate-card data, indicative audience benchmarks and Loud! OOH buying experience.
The formats behind the mix
The same inventory the Lab prices — all eight format categories, photographed in the real world.
Every format, priced
44 formats across 8 categories. Media, production and installation shown separately — ex-VAT, indicative, from our 2026 rate card.
How we think about OOH budgets
Reach versus frequency, cheap versus efficient, and why we never hide production inside the media rate.
How the Planning Lab works
The Planning Lab is a deterministic planning engine, not a live booking system. Same inputs, same plan, every time.
Planning estimates based on current market rates, available audience data and Loud! OOH buying experience. Final prices and availability are confirmed before booking.
Planning Lab questions
Straight answers about how this tool estimates your plan.