OOH revenues hit £402.6m in Q1 2026, up +12.7% year on year
OOH advertising revenues for the first quarter of 2026 total £402.6m, an increase of +12.7% compared to the same period last year. The figures, collated by PwC, reveal that Digital OOH revenue grew +14.6% and Classic OOH grew +8.8%. Digital's share of revenue in Q2 was 68%. The results represent two consecutive quarters of very strong growth for the OOH industry, with H1 seeing +13.7% growth vs H1 2025.