/* ============================================================
   LOUD! OOH — THE OOH BUDGET LAB
   Brand theme: navy #0A1F3D / orange #FF4A00 (existing brand)
   ============================================================ */
:root{
  --navy:#0A1F3D;
  --navy-deep:#081932;
  --orange:#FF4A00;
  --orange-hover:#E64100;
  --orange-soft:#FFF1EA;
  --orange-line:rgba(255,74,0,.35);
  --ink:#121826;
  --muted:#6B7785;
  --line:#E6EAF0;
  --bg:#EDEBE8;
  --sand:#F2EFEB;
  --white:#fff;
  --chip:#FFEFE6;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:"Inter",Helvetica,system-ui,sans-serif;color:var(--ink);background:var(--bg);line-height:1.55;-webkit-font-smoothing:antialiased}
h1,h2,h3,h4{font-family:"Montserrat",system-ui,sans-serif;font-weight:800;margin:0;letter-spacing:-.015em;color:var(--navy)}
a{color:inherit}
img{max-width:100%;display:block}
button{font-family:inherit}
.wrap{max-width:1200px;margin:0 auto;padding-left:24px;padding-right:24px}

.eyebrow{display:inline-block;font-size:11.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--orange)}
.eyebrow.pill{padding:6px 14px;border:1px solid var(--orange-line);border-radius:999px}

.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s ease,transform .7s ease}
.reveal.is-in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  html{scroll-behavior:auto}
}

.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;padding:14px 26px;border-radius:0;font-weight:700;font-size:15px;text-decoration:none;border:none;cursor:pointer;transition:background .2s ease,transform .18s ease,box-shadow .2s ease,color .2s ease;line-height:1.2}
.btn-primary{background:var(--orange);color:#fff}
.btn-primary:hover{background:var(--orange-hover);transform:translateY(-2px);box-shadow:0 10px 30px -10px rgba(255,74,0,.45)}
.btn-ghost{background:transparent;color:#fff;border:1.5px solid rgba(255,255,255,.35)}
.btn-ghost:hover{border-color:var(--orange);color:var(--orange)}
.btn .arr{transition:transform .2s ease}
.btn:hover .arr{transform:translateX(4px)}

/* ===== Header ===== */
.bl-nav{position:sticky;top:0;z-index:50;background:rgba(246,248,251,.92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.bl-nav-inner{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:16px 24px;max-width:1200px;margin:0 auto}
.bl-logo{display:flex;align-items:baseline;gap:6px;font-family:"Montserrat",sans-serif;font-weight:900;font-size:17px;text-decoration:none;color:var(--navy)}
.bl-logo b{color:var(--orange)}
.bl-logo small{font-size:11px;font-weight:700;letter-spacing:.18em;color:var(--muted);text-transform:uppercase}
.bl-nav-links{display:flex;align-items:center;gap:26px;font-size:14px;font-weight:600}
.bl-nav-links a{text-decoration:none;color:var(--muted);transition:color .2s ease}
.bl-nav-links a:hover{color:var(--navy)}
.bl-nav-links a.is-active{color:var(--navy);position:relative}
.bl-nav-links a.is-active::after{content:"";position:absolute;left:0;right:0;bottom:-6px;height:2px;background:var(--orange);border-radius:2px}
.bl-nav-cta{padding:11px 20px !important;background:var(--navy);color:#fff !important;border-radius:999px;font-weight:700}
.bl-nav-cta:hover{background:#0D2A52}
@media (max-width:820px){.bl-nav-links a:not(.bl-nav-cta):not(.bl-nav-home){display:none}}

/* ===== Hero (navy) ===== */
.bl-hero{position:relative;padding:48px 0 110px;overflow:hidden;background:var(--navy)}
.bl-hero::before{content:"";position:absolute;inset:0;background:
  radial-gradient(760px 480px at 78% 8%,rgba(255,74,0,.24),transparent 62%),
  radial-gradient(520px 380px at 8% 108%,rgba(255,74,0,.12),transparent 60%);pointer-events:none}
.bl-hero h1,.bl-hero h2,.bl-hero h3{color:#fff}
.bl-hero-grid{position:relative;display:grid;grid-template-columns:minmax(320px,5fr) 7fr;gap:56px;align-items:center}
.bl-hero-copy .eyebrow{margin-bottom:20px;color:#FF9466;border-color:rgba(255,148,102,.45)}
.bl-hero-copy h1{font-size:clamp(2.4rem,4.6vw,3.9rem);line-height:1.02;margin:0 0 20px;text-transform:none}
.bl-hero-copy h1 em{font-style:normal;color:var(--orange)}
.bl-hero-copy p.lead{font-size:clamp(15.5px,1.5vw,17.5px);color:rgba(255,255,255,.82);max-width:30rem;margin:0 0 26px}
.bl-checklist{list-style:none;margin:0 0 30px;padding:0;display:flex;flex-direction:column;gap:13px}
.bl-checklist li{display:flex;align-items:center;gap:12px;font-size:14.5px;font-weight:600;color:rgba(255,255,255,.9)}
.bl-check{flex:0 0 auto;width:22px;height:22px;border-radius:999px;border:1.5px solid rgba(255,74,0,.5);display:grid;place-items:center;color:var(--orange)}
.bl-hero-ctas{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.bl-hero-note{margin:16px 0 0;font-size:13px;color:rgba(255,255,255,.5);letter-spacing:.02em}
.bl-hero-note i{font-style:normal;margin:0 7px;color:rgba(255,255,255,.3)}
@media (max-width:980px){.bl-hero-grid{grid-template-columns:1fr;gap:44px}.bl-hero{padding:36px 0 70px}}

/* ===== Hero calculator card (white) ===== */
.bl-lab{position:relative;background:#fff;border:1px solid var(--line);border-radius:22px;box-shadow:0 50px 120px -40px rgba(4,12,26,.65)}
.bl-lab::before{content:"";position:absolute;inset:-60px -30px -70px;background:radial-gradient(560px 340px at 50% 100%,rgba(255,74,0,.16),transparent 65%);z-index:-1;filter:blur(6px)}
.bl-lab-grid{display:grid;grid-template-columns:1.08fr .92fr}
.bl-lab-inputs{padding:30px 30px 26px}
.bl-lab-step{font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin:0 0 8px}
.bl-lab-inputs h2{font-size:23px;margin:0 0 6px;color:var(--navy)}
.bl-lab-inputs p.cap{margin:0 0 24px;font-size:13.5px;color:var(--muted)}
.bl-lab-field{margin:0 0 22px}
.bl-lab-label{display:flex;justify-content:space-between;align-items:baseline;font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);margin:0 0 12px}
.bl-budget-value{font-family:"Montserrat",sans-serif;font-size:30px;font-weight:800;color:var(--navy);letter-spacing:-.01em}

.bl-range{-webkit-appearance:none;appearance:none;width:100%;height:8px;border-radius:99px;outline:none;cursor:pointer;
  background:linear-gradient(to right,var(--orange) 0%,var(--orange) var(--fill,50%),#E3E8EF var(--fill,50%),#E3E8EF 100%)}
.bl-range::-webkit-slider-thumb{-webkit-appearance:none;appearance:none;width:22px;height:22px;border-radius:99px;background:var(--orange);border:4px solid #fff;box-shadow:0 0 0 1.5px var(--orange),0 2px 10px rgba(255,74,0,.35);cursor:grab;transition:transform .15s ease}
.bl-range::-webkit-slider-thumb:active{cursor:grabbing;transform:scale(1.12)}
.bl-range::-moz-range-thumb{width:22px;height:22px;border-radius:99px;background:var(--orange);border:4px solid #fff;box-shadow:0 0 0 1.5px var(--orange),0 2px 10px rgba(255,74,0,.35);cursor:grab}
.bl-range-ends{display:flex;justify-content:space-between;font-size:11.5px;font-weight:600;color:var(--muted);margin-top:9px}

.bl-seg{display:grid;grid-template-columns:repeat(4,1fr);gap:8px}
.bl-seg button{padding:11px 6px;border-radius:10px;border:1.5px solid var(--line);background:#fff;color:var(--muted);font-size:12.5px;font-weight:700;cursor:pointer;transition:all .18s ease}
.bl-seg button:hover{border-color:#B9C2D0;color:var(--navy)}
.bl-seg button.is-on{border-color:var(--navy);color:var(--navy);background:#F5F8FF;box-shadow:0 0 0 3px rgba(10,31,61,.08)}

.bl-goals{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.bl-goal{padding:14px 8px 12px;border-radius:12px;border:1.5px solid var(--line);background:#fff;color:var(--navy);font-size:12.5px;font-weight:700;line-height:1.3;cursor:pointer;transition:all .18s ease;text-align:center}
.bl-goal small{display:block;font-size:10.5px;font-weight:600;color:var(--muted);margin-top:4px;letter-spacing:.02em}
.bl-goal:hover{border-color:#B9C2D0}
.bl-goal.is-on{border-color:var(--orange);color:var(--orange);background:var(--orange-soft)}
.bl-goal.is-on small{color:rgba(255,74,0,.75)}
.bl-goal-more{display:inline-block;margin-top:10px;font-size:12px;font-weight:600;color:var(--muted);text-decoration:none;border-bottom:1px dashed #C7CFDA}
.bl-goal-more:hover{color:var(--orange);border-color:var(--orange)}

.bl-lab-results{background:var(--bg);border-left:1px solid var(--line);border-radius:0 22px 22px 0;padding:30px 28px;display:flex;flex-direction:column}
.bl-lab-results h3{font-size:17px;margin:0 0 4px;color:var(--navy)}
.bl-lab-results p.cap{margin:0 0 14px;font-size:12.5px;color:var(--muted)}
.bl-lab-results hr{border:none;height:1px;background:linear-gradient(to right,var(--orange-line),transparent);margin:0 0 20px}
.bl-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-bottom:20px}
.bl-metric{background:#fff;border:1px solid var(--line);border-radius:13px;padding:14px 12px 12px}
.bl-metric span{display:block;font-size:10px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin-bottom:7px}
.bl-metric b{display:block;font-family:"Montserrat",sans-serif;font-size:clamp(20px,1.9vw,26px);font-weight:800;color:var(--navy);line-height:1;letter-spacing:-.01em}
.bl-metric small{display:block;font-size:10.5px;color:var(--muted);margin-top:5px;font-weight:600}

.bl-donut-box{background:#fff;border:1px solid var(--line);border-radius:15px;padding:18px;display:flex;gap:20px;align-items:center;flex:1}
.bl-donut-wrap{position:relative;flex:0 0 148px;width:148px;height:148px}
.bl-donut-wrap svg{width:148px;height:148px;display:block}
.bl-donut-center{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;pointer-events:none}
.bl-donut-center b{font-family:"Montserrat",sans-serif;font-size:16.5px;font-weight:800;color:var(--navy);letter-spacing:-.01em}
.bl-donut-center span{font-size:9px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-top:3px}
.bl-legend{flex:1;display:flex;flex-direction:column;gap:7px;min-width:0}
.bl-legend-row{display:flex;align-items:center;gap:8px;font-size:11.5px;color:var(--muted)}
.bl-legend-row i{flex:0 0 auto;width:9px;height:9px;border-radius:3px}
.bl-legend-row span{flex:1;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.bl-legend-row b{font-weight:700;color:var(--ink);font-variant-numeric:tabular-nums}
.bl-legend-total{display:flex;justify-content:space-between;border-top:1px solid var(--line);margin-top:4px;padding-top:10px;font-size:11.5px;font-weight:700;color:var(--muted)}
.bl-legend-total b{color:var(--navy);font-variant-numeric:tabular-nums}
.bl-lab-disclaimer{margin:14px 0 0;font-size:10.5px;line-height:1.5;color:var(--muted)}
@media (max-width:980px){
  .bl-lab-grid{grid-template-columns:1fr}
  .bl-lab-results{border-left:none;border-top:1px solid var(--line);border-radius:0 0 22px 22px}
}
@media (max-width:520px){
  .bl-metrics{grid-template-columns:1fr 1fr}
  .bl-goals{grid-template-columns:1fr 1fr}
  .bl-seg{grid-template-columns:repeat(2,1fr)}
  .bl-donut-box{flex-direction:column}
}

/* ===== Trusted strip ===== */
.bl-trust{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:30px 0;background:#fff}
.bl-trust-inner{display:flex;align-items:center;gap:34px;flex-wrap:wrap}
.bl-trust-label{font-size:10.5px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);flex-shrink:0}
.bl-trust-brands{display:flex;align-items:center;gap:38px;flex-wrap:wrap;flex:1}
.bl-wordmark{font-size:19px;font-weight:800;color:rgba(10,31,61,.72);letter-spacing:.02em;white-space:nowrap;transition:color .2s ease}
.bl-wordmark:hover{color:var(--orange)}
.bl-wordmark.samsung{font-family:"Montserrat",sans-serif;font-weight:900;letter-spacing:.14em}
.bl-wordmark.cocacola{font-family:Georgia,"Times New Roman",serif;font-style:italic;font-weight:700;font-size:21px}
.bl-wordmark.tesco{font-family:"Montserrat",sans-serif;font-weight:900;letter-spacing:.05em}
.bl-wordmark.nhs{font-family:"Montserrat",sans-serif;font-weight:900;font-style:italic;background:var(--navy);color:#fff;padding:1px 8px;border-radius:3px;font-size:16px;letter-spacing:.04em}
.bl-wordmark.boohoo{font-weight:800;letter-spacing:-.02em}
.bl-wordmark.sainsburys{font-family:Georgia,serif;font-weight:700}
.bl-wordmark.more{color:var(--orange);font-size:14px;font-weight:700}
@media (max-width:820px){.bl-trust-inner{justify-content:center;text-align:center}.bl-trust-brands{justify-content:center;gap:24px 30px}}

/* ===== Features (light) ===== */
.bl-features{background:#fff;padding:96px 0;border-bottom:1px solid var(--line)}
.bl-section-center{text-align:center;max-width:44rem;margin:0 auto 54px}
.bl-section-center .eyebrow{margin-bottom:12px}
.bl-section-center h2{font-size:clamp(1.7rem,3.2vw,2.35rem);margin:0 0 14px}
.bl-section-center p{margin:0;color:var(--muted);font-size:15.5px;line-height:1.65}
.bl-feature-row{display:grid;grid-template-columns:repeat(5,1fr);gap:0}
.bl-feature{padding:0 26px;text-align:center;position:relative}
.bl-feature + .bl-feature::before{content:"";position:absolute;left:0;top:8px;bottom:8px;width:1px;background:var(--line)}
.bl-feature-icon{width:56px;height:56px;border-radius:14px;background:var(--chip);display:grid;place-items:center;margin:0 auto 16px;color:var(--orange)}
.bl-feature h3{font-size:15px;margin:0 0 8px}
.bl-feature p{margin:0;font-size:13px;color:var(--muted);line-height:1.6}
@media (max-width:980px){.bl-feature-row{grid-template-columns:repeat(2,1fr);gap:34px}.bl-feature + .bl-feature::before{display:none}.bl-feature{padding:0 12px}}
@media (max-width:520px){.bl-feature-row{grid-template-columns:1fr}}

/* ===== Formats (navy section) ===== */
.bl-formats{padding:100px 0 90px;background:var(--navy);position:relative;overflow:hidden}
.bl-formats::before{content:"";position:absolute;inset:0;background:radial-gradient(900px 420px at 50% -10%,rgba(255,74,0,.14),transparent 60%);pointer-events:none}
.bl-formats .bl-section-center h2{color:#fff}
.bl-formats .bl-section-center p{color:rgba(255,255,255,.7)}
.bl-formats-grid{position:relative;display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.bl-fmt-card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;text-decoration:none;transition:transform .25s ease,border-color .25s ease,box-shadow .25s ease}
.bl-fmt-card:hover{transform:translateY(-6px);box-shadow:0 24px 50px -18px rgba(4,12,26,.6)}
.bl-fmt-img{position:relative;height:172px;overflow:hidden}
.bl-fmt-img img{width:100%;height:100%;object-fit:cover;transition:transform .5s ease}
.bl-fmt-card:hover .bl-fmt-img img{transform:scale(1.06)}
.bl-fmt-img::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(10,31,61,.45),transparent 55%)}
.bl-fmt-body{padding:18px 18px 20px;display:flex;flex-direction:column;gap:8px;flex:1}
.bl-fmt-body svg{color:var(--orange)}
.bl-fmt-body h3{font-size:16px;margin:2px 0 0}
.bl-fmt-body p{margin:0;font-size:13px;color:var(--muted);line-height:1.55;flex:1}
.bl-fmt-link{margin-top:10px;font-size:12px;font-weight:700;color:var(--orange);opacity:.85}
.bl-fmt-card:hover .bl-fmt-link{opacity:1}
.bl-formats-cta{position:relative;text-align:center;margin-top:48px}
@media (max-width:980px){.bl-formats-grid{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.bl-formats-grid{grid-template-columns:1fr}}

/* ===== Full planner (engine.js) ===== */
.bl-planner{padding:96px 0 40px;background:var(--bg)}
.bl-section-head{max-width:40rem;margin:0 0 40px}
.bl-section-head .eyebrow{margin-bottom:10px}
.bl-section-head h2{font-size:clamp(1.6rem,3vw,2.2rem);margin:0 0 12px}
.bl-section-head p{margin:0;color:var(--muted);font-size:15px;line-height:1.65}
.bl-calc{background:#fff;border:1px solid var(--line);border-radius:22px;overflow:hidden;box-shadow:0 40px 90px -40px rgba(10,31,61,.35)}
.bl-steps{display:flex;align-items:stretch;padding:22px 22px 0;border-bottom:1px solid var(--line);overflow-x:auto;gap:0}
.bl-step-tab{flex:1;min-width:96px;position:relative;display:flex;flex-direction:column;align-items:center;gap:9px;padding:0 6px 16px;border:0;background:none;cursor:pointer;color:var(--muted);font-size:11px;font-weight:700;text-align:center}
.bl-step-tab::before{content:"";position:absolute;left:50%;right:-50%;top:9px;height:2px;background:var(--line);z-index:0}
.bl-step-tab:last-child::before{display:none}
.bl-step-dot{position:relative;z-index:1;width:18px;height:18px;border-radius:999px;border:2px solid #D2D8E0;background:#fff;box-sizing:border-box;display:grid;place-items:center;font-size:10px;font-weight:800;color:var(--muted)}
.bl-step-tab.is-done .bl-step-dot{background:var(--navy);border-color:var(--navy);color:#fff;font-size:0}
.bl-step-tab.is-done .bl-step-dot::after{content:"✓";font-size:10px}
.bl-step-tab.is-active{color:var(--navy)}
.bl-step-tab.is-active .bl-step-dot{border-color:var(--navy);box-shadow:0 0 0 4px rgba(10,31,61,.1)}
.bl-step-tab.is-done::before{background:#B9C2D0}
.bl-step-tab[disabled]{cursor:default}

.bl-panel{padding:34px 30px 30px}
.bl-panel-head{margin:0 0 24px}
.bl-panel-head .bl-eyebrow{display:block;font-size:11.5px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--orange);margin:0 0 6px}
.bl-panel-head h2{font-size:clamp(1.25rem,2.3vw,1.6rem);color:var(--navy)}
.bl-panel-head p{margin:8px 0 0;color:var(--muted);font-size:14.5px;max-width:34rem}

.bl-field{margin:0 0 22px}
.bl-field label.bl-label{display:block;font-size:12.5px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--navy);margin:0 0 10px}
.bl-budget-row{display:flex;align-items:center;gap:2px;border:2px solid var(--line);border-radius:14px;padding:6px 6px 6px 20px;transition:border-color .2s ease;background:#fff}
.bl-budget-row:focus-within{border-color:var(--navy)}
.bl-budget-row span.cur{font-size:28px;font-weight:800;font-family:"Montserrat",sans-serif;color:var(--navy)}
.bl-budget-row input{border:0;outline:0;font-size:28px;font-weight:800;font-family:"Montserrat",sans-serif;color:var(--navy);width:100%;background:transparent}
.bl-basis-toggle{display:flex;gap:8px;margin-top:12px}
.bl-toggle-btn{flex:1;padding:11px 12px;border-radius:10px;border:1.5px solid var(--line);background:#fff;font-size:13px;font-weight:700;color:var(--muted);cursor:pointer;transition:all .18s ease}
.bl-toggle-btn.is-on{border-color:var(--navy);background:var(--navy);color:#fff}
.bl-budget-quick{display:flex;gap:8px;margin-top:10px;flex-wrap:wrap}
.bl-quick-chip{padding:7px 14px;border-radius:999px;border:1.5px solid var(--line);background:#fff;font-size:12.5px;font-weight:700;color:var(--navy);cursor:pointer;transition:all .18s ease}
.bl-quick-chip:hover{border-color:var(--navy)}

.bl-card-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:12px}
.bl-choice-card{text-align:left;border:1.5px solid var(--line);border-radius:14px;padding:16px 16px 14px;background:#fff;cursor:pointer;transition:all .18s ease}
.bl-choice-card:hover{border-color:#B9C2D0}
.bl-choice-card.is-selected{border-color:var(--navy);background:#F5F8FF;box-shadow:0 0 0 3px rgba(10,31,61,.08)}
.bl-choice-card strong{display:block;font-family:"Montserrat",sans-serif;font-weight:800;font-size:14.5px;color:var(--navy);margin:0 0 5px}
.bl-choice-card span{display:block;font-size:12.5px;color:var(--muted);line-height:1.45}

.bl-select{width:100%;padding:13px 14px;border-radius:10px;border:1.5px solid var(--line);font-size:14.5px;font-weight:600;color:var(--ink);background:#fff url('data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="none" stroke="%236B7785" stroke-width="2"><path d="M2 4l5 5 5-5"/></svg>') no-repeat right 14px center;appearance:none}
.bl-two-col{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media (max-width:600px){.bl-two-col{grid-template-columns:1fr}}
.bl-radio-row{display:flex;flex-wrap:wrap;gap:8px}
.bl-radio-chip{padding:9px 15px;border-radius:999px;border:1.5px solid var(--line);background:#fff;font-size:12.5px;font-weight:700;color:var(--navy);cursor:pointer;transition:all .18s ease}
.bl-radio-chip:hover{border-color:#B9C2D0}
.bl-radio-chip.is-selected{background:var(--navy);border-color:var(--navy);color:#fff}

.bl-panel-nav{display:flex;justify-content:space-between;align-items:center;padding:20px 30px;border-top:1px solid var(--line);background:var(--bg)}
.bl-panel-nav[hidden]{display:none}
.bl-btn{padding:13px 24px;border-radius:0;border:none;font-weight:700;font-size:14.5px;cursor:pointer;transition:all .18s ease}
.bl-btn-primary{background:var(--orange);color:#fff}
.bl-btn-primary:hover{background:var(--orange-hover);transform:translateY(-1px)}
.bl-btn-primary:disabled{background:#F0D2C4;cursor:not-allowed}
.bl-btn-ghost{background:none;color:var(--muted);border:1.5px solid var(--line)}
.bl-btn-ghost:hover{border-color:var(--navy);color:var(--navy)}

/* ===== Results (rendered by engine.js) ===== */
.bl-results{display:none;padding:0}
.bl-results.is-active{display:block}
.bl-result-head{padding:30px 30px 24px;border-bottom:1px solid var(--line)}
.bl-result-strategy{display:inline-block;padding:5px 12px;border-radius:999px;background:var(--orange-soft);color:var(--orange);font-size:11.5px;font-weight:800;letter-spacing:.04em;text-transform:uppercase;margin:0 0 12px}
.bl-result-head h2{font-size:clamp(1.4rem,2.6vw,1.9rem);color:var(--navy)}
.bl-result-head p.rec{margin:10px 0 0;font-size:15px;color:var(--ink);max-width:38rem;line-height:1.6}
.bl-infeasible{padding:40px 30px;text-align:center}
.bl-infeasible h3{color:var(--navy);font-size:1.3rem;margin:0 0 10px}
.bl-infeasible p{color:var(--muted);max-width:30rem;margin:0 auto 18px;line-height:1.6}

.bl-spend-strip{display:grid;grid-template-columns:repeat(4,1fr);border-bottom:1px solid var(--line)}
.bl-spend-cell{padding:18px 20px;border-right:1px solid var(--line)}
.bl-spend-cell:last-child{border-right:none}
.bl-spend-cell b{display:block;font-family:"Montserrat",sans-serif;font-size:20px;color:var(--navy)}
.bl-spend-cell span{font-size:11.5px;color:var(--muted);font-weight:600;text-transform:uppercase;letter-spacing:.03em}
@media (max-width:640px){.bl-spend-strip{grid-template-columns:repeat(2,1fr)}.bl-spend-cell{border-bottom:1px solid var(--line)}.bl-spend-cell:nth-child(2){border-right:none}}

.bl-result-section{padding:26px 30px;border-bottom:1px solid var(--line)}
.bl-result-section h3{font-size:12.5px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--navy);margin:0 0 16px}
.bl-mix-row{display:flex;justify-content:space-between;align-items:flex-start;gap:16px;padding:14px 0;border-bottom:1px solid var(--line)}
.bl-mix-row:last-child{border-bottom:none;padding-bottom:0}
.bl-mix-name{font-weight:700;color:var(--ink);font-size:14.5px}
.bl-mix-meta{font-size:12.5px;color:var(--muted);margin-top:3px}
.bl-mix-cost{text-align:right;font-family:"Montserrat",sans-serif;font-weight:800;color:var(--navy);font-size:15px;white-space:nowrap}
.bl-mix-cost small{display:block;font-family:"Inter",sans-serif;font-weight:600;color:var(--muted);font-size:11px}

.bl-audience-box{display:flex;gap:14px;align-items:flex-start;background:var(--bg);border-radius:12px;padding:16px 18px}
.bl-audience-box b{display:block;font-family:"Montserrat",sans-serif;color:var(--navy);font-size:19px}
.bl-audience-box p{margin:6px 0 0;font-size:12.5px;color:var(--muted);line-height:1.55}
.bl-confidence-tag{display:inline-block;margin-top:8px;padding:3px 9px;border-radius:6px;background:#fff;border:1px solid var(--line);font-size:10.5px;font-weight:700;color:var(--muted);text-transform:uppercase;letter-spacing:.03em}

.bl-why p{font-size:14.5px;color:var(--ink);line-height:1.7;margin:0 0 12px}
.bl-tradeoff{background:#FFF7ED;border:1px solid #FFE4C7;border-radius:12px;padding:14px 16px;font-size:13.5px;color:#8a4400;line-height:1.6}

.bl-alt-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}
@media (max-width:640px){.bl-alt-grid{grid-template-columns:1fr}}
.bl-alt-card{border:1.5px solid var(--line);border-radius:14px;padding:16px 18px;transition:all .18s ease}
.bl-alt-card:hover{border-color:#B9C2D0}
.bl-alt-card strong{display:block;color:var(--navy);font-family:"Montserrat",sans-serif;font-size:14.5px;margin:0 0 6px}
.bl-alt-card span{display:block;font-size:12.5px;color:var(--muted);line-height:1.5}
.bl-alt-card .n{display:inline-block;margin-top:8px;font-weight:800;color:var(--ink);font-size:13.5px}

.bl-caveats{font-size:12px;color:var(--muted);line-height:1.7}
.bl-caveats ul{margin:0;padding-left:18px}

.bl-result-cta{padding:26px 30px 32px;display:flex;gap:12px;flex-wrap:wrap}
.bl-result-cta .bl-btn-primary{padding:14px 26px;text-decoration:none;display:inline-flex;align-items:center}

/* ===== Pricing matrix ===== */
.bl-matrix{padding:60px 0 40px}
.bl-cat-block{border:1px solid var(--line);border-radius:16px;margin:0 0 14px;overflow:hidden;background:#fff}
.bl-cat-head{width:100%;display:flex;align-items:center;justify-content:space-between;padding:18px 22px;background:#fff;border:none;cursor:pointer;text-align:left}
.bl-cat-head h3{font-size:15.5px;color:var(--navy);text-transform:uppercase;letter-spacing:.01em}
.bl-cat-head span{font-size:12.5px;color:var(--muted);font-weight:600;display:flex;align-items:center;gap:8px}
.bl-cat-head .chev{transition:transform .2s ease;color:var(--muted)}
.bl-cat-block.is-open .chev{transform:rotate(180deg)}
.bl-cat-body{display:none;border-top:1px solid var(--line)}
.bl-cat-block.is-open .bl-cat-body{display:block}
.bl-table-scroll{overflow-x:auto}
table.bl-table{width:100%;border-collapse:collapse;font-size:13px;min-width:640px}
table.bl-table th{text-align:left;padding:11px 16px;background:var(--bg);color:var(--muted);font-weight:700;font-size:11px;text-transform:uppercase;letter-spacing:.04em;white-space:nowrap}
table.bl-table td{padding:13px 16px;border-top:1px solid var(--line);color:var(--ink);vertical-align:top}
table.bl-table td.fmt{font-weight:700;color:var(--navy)}
table.bl-table td small{display:block;color:var(--muted);font-weight:500;margin-top:2px}
.bl-status{display:inline-block;padding:2px 8px;border-radius:5px;font-size:10.5px;font-weight:700;text-transform:uppercase}
.bl-status.published{background:#E6F6EC;color:#1B7A3D}
.bl-status.planning{background:#FFF1E0;color:#B25E00}

/* ===== FAQ ===== */
.bl-faq{padding:70px 0 100px}
.bl-faq-item{border-bottom:1px solid var(--line)}
.bl-faq-q{width:100%;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:20px 0;background:none;border:none;text-align:left;cursor:pointer}
.bl-faq-q span.txt{font-size:15.5px;font-weight:700;color:var(--navy);font-family:"Montserrat",sans-serif}
.bl-faq-q:hover span.txt{color:var(--orange)}
.bl-faq-plus{font-size:20px;color:var(--orange);flex-shrink:0;transition:transform .2s ease}
.bl-faq-item.is-open .bl-faq-plus{transform:rotate(45deg)}
.bl-faq-a{max-height:0;overflow:hidden;transition:max-height .3s ease}
.bl-faq-item.is-open .bl-faq-a{max-height:600px}
.bl-faq-a p{margin:0 0 18px;font-size:14.5px;color:var(--muted);line-height:1.7;max-width:44rem}

/* ===== Final CTA band (navy + cityscape) ===== */
.bl-cta-band{position:relative;padding:110px 0;overflow:hidden;background:var(--navy-deep)}
.bl-cta-band img.bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.45}
.bl-cta-band::before{content:"";position:absolute;inset:0;background:linear-gradient(to right,rgba(8,20,42,.96) 20%,rgba(8,20,42,.6) 60%,rgba(8,20,42,.3));z-index:1}
.bl-cta-inner{position:relative;z-index:2;max-width:600px}
.bl-cta-inner h2{color:#fff;font-size:clamp(1.9rem,3.6vw,2.8rem);margin:0 0 16px;line-height:1.08}
.bl-cta-inner h2 em{font-style:normal;color:var(--orange)}
.bl-cta-inner p{margin:0 0 30px;color:rgba(255,255,255,.8);font-size:16px;max-width:32rem;line-height:1.65}
.bl-cta-actions{display:flex;flex-wrap:wrap;gap:14px}
.bl-cta-note{margin:18px 0 0;font-size:12.5px;color:rgba(255,255,255,.5)}

/* ===== Footer ===== */
.bl-foot{background:var(--navy);color:rgba(255,255,255,.6);padding:34px 0;font-size:13px}
.bl-foot-inner{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:12px}
.bl-foot a{color:rgba(255,255,255,.85);text-decoration:none}
.bl-foot a:hover{color:var(--orange)}
.bl-updated{font-size:12px;color:rgba(255,255,255,.4)}

#planner,#formats,#top{scroll-margin-top:88px}

.visually-hidden{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
#loud-ai{scroll-margin-top:88px}

.bl-ai-brief{padding:28px 30px 24px;background:#0A1F3D;color:#fff}
.bl-ai-brief-copy{max-width:38rem;margin:0 0 18px}
.bl-ai-mark{margin:0 0 8px;font-size:11.5px;font-weight:800;letter-spacing:.16em;text-transform:uppercase;color:#FF4A00}
.bl-ai-brief h3{color:#fff;font-size:clamp(1.2rem,2.2vw,1.55rem);margin:0 0 8px;letter-spacing:-.02em}
.bl-ai-brief-copy p{margin:0;color:rgba(255,255,255,.78);font-size:14.5px;line-height:1.55}
.bl-ai-brief-form{display:flex;gap:10px;align-items:stretch}
.bl-ai-brief-form input{flex:1;min-width:0;padding:14px 16px;border:0;background:#fff;color:#0A1F3D;font-size:15px;font-weight:600}
.bl-ai-brief-form input::placeholder{color:#5C6B7A}
.bl-ai-brief-form input:focus{outline:2px solid #FF4A00;outline-offset:2px}
.bl-ai-brief-form .bl-btn{flex:0 0 auto;white-space:nowrap}
.bl-ai-chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px}
.bl-ai-chips button{padding:8px 14px;border:1px solid rgba(255,255,255,.28);background:transparent;color:#fff;font-size:12.5px;font-weight:700;cursor:pointer}
.bl-ai-chips button:hover,.bl-ai-chips button:focus-visible{border-color:#FF4A00;color:#FF4A00;outline:none}
.bl-ai-tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px}
.bl-ai-tags span{padding:5px 10px;background:#FF4A00;color:#fff;font-size:12px;font-weight:700}
.bl-ai-error{margin:10px 0 0;font-size:13px;color:#FFB4A0}
.bl-ai-error[hidden],.bl-ai-done[hidden],.bl-ai-tags[hidden]{display:none}

.bl-ai{border-bottom:1px solid var(--line)}
.bl-ai-verdict{padding:26px 30px;background:#0A1F3D;color:#fff}
.bl-ai-verdict h3{color:#fff;font-size:clamp(1.15rem,2vw,1.45rem);margin:0 0 10px}
.bl-ai-body{margin:0 0 18px;font-size:15px;line-height:1.6;color:rgba(255,255,255,.82);max-width:40rem}
.bl-ai-method{margin:0;font-size:11.5px;line-height:1.5;color:rgba(255,255,255,.42);max-width:40rem}
.bl-ai-prompt{margin:0 0 10px;font-size:12px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:#FF4A00}
.bl-ai-moves{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 22px}
.bl-ai-move{padding:9px 14px;border:1px solid rgba(255,255,255,.3);background:transparent;color:#fff;font-size:13px;font-weight:700;cursor:pointer}
.bl-ai-move:hover,.bl-ai-move:focus-visible{border-color:#FF4A00;color:#FF4A00;outline:none}
.bl-ai-lead-row{display:grid;grid-template-columns:1.2fr .8fr;gap:10px;margin:0 0 12px}
.bl-ai-field{display:flex;flex-direction:column;gap:6px;min-width:0}
.bl-ai-field span{font-size:12px;font-weight:700;color:rgba(255,255,255,.7)}
.bl-ai-field input{padding:12px 14px;border:0;background:#fff;color:#0A1F3D;font-size:14.5px;font-weight:600}
.bl-ai-field input:focus{outline:2px solid #FF4A00;outline-offset:2px}
.bl-ai-note,.bl-ai-done{margin:12px 0 0;font-size:12.5px;color:rgba(255,255,255,.55);line-height:1.5}
.bl-ai-done{color:#fff}
@media (max-width:700px){
  .bl-ai-brief-form{flex-direction:column}
  .bl-ai-lead-row{grid-template-columns:1fr}
}
@media (prefers-reduced-motion:reduce){
  .bl-ai-move,.bl-ai-chips button{transition:none}
}

#planner,#formats,#top{scroll-margin-top:88px}

.bl-plan-drawer-disclaimer,.bl-mock-disclaimer{display:block;font-size:10.5px;line-height:1.55;color:var(--muted,#6b7280);margin:10px 0 4px;padding:0 2px}